How to Increase Your Healthcare Website’s Google Ranking?
How does your website rank on Google? If you’re not at the top of page one, then your business is missing out on potential customers, especially in the healthcare sector. Fortunately, there are things that can be done to improve your ranking and increase traffic. This post will tell you what you need to do to get started!
1. Strategic Keyword Planning
The first step is to create a list of keywords for your practice. To make this easier, Google’s Keyword Planner tool can be used. Enter the niche or general keyword phrase you are targeting and hit search. Then just extract the top 10 to 20 suggested keywords. Use these as a starting point for your own brainstorming.
2. Quality Content
Quality content with relevant keywords in the title, body, and meta tags is one of the best ways to increase your Google ranking. Your website needs to have a textual information with appropriate keywords in order to rank well with search engines. Google has an algorithm that determines how relevant incoming links are to a specific website. The relevance is determined by the keywords from the content on that specific website.
3. Target Locally
Google uses a variety of signals to determine where your site should rank within local search results. In order for your practice’s website to become eligible for localized rankings, you should focus on building links and driving traffic from websites with related, relevant content.
Using the same keywords on-page as your location will help you outrank competitors for local search terms. For example, if you are a dentist in Miami Beach, include the word “Miami Beach” or “Miami Beach dentist.”
Include your business name and address within various components of your website, such as titles tags and meta descriptions.
4. Optimize Website’s URL Structure
The URL structure used to deliver web pages can also affect the SEO ranking of a site on the search engine results page. To improve the rankings, it is recommended to use relevant keywords on the URLs of your website so that it would be easier for users and search engines to find them both through search engines.
It is also important to use hyphens (-) between keywords of the URLs rather than underscores (_). For example, if your keyword phrase is “Miami Beach Dentist,” your best URL would be www.example.com/miami-beach-dentist instead of www.example.com/Miami_Beach_Dentist.
5. Link Building
Backlinks are the number of websites that link back to your website. These links can be from other medical or non-medical industry-related sites, blogs, social media profiles, press releases you’ve published, local business directories, and so forth
So, in order for your website to rank higher in organic search results, it is important to earn backlinks from other websites. The more the number of quality links you have on external sites, the higher your website is likely to rank in search results.
6. Site Speed
Site speed is a ranking factor, but just because a site might load quickly for you does not mean that Google considers it to be fast. For optimal site speed, you should aim to reduce the size of your images, make sure your pages are well compressed and minified, avoid redirects, and use caching plugins to serve files from a server that is geographically close to your visitors.
This may also interest you: Advantages of SEO for Doctors: Why Medical SEO Is a Game Changer.
7. Responsive Web Design (RWD)
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience, easy reading, and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones).
If you want to get your site ranked higher on Google, contact an expert healthcare SEO team today. They can help you rank better in the SERPs and increase website traffic with proven strategies that have been tested over time.