Essential Skills Every Digital Marketer Should Know


The digital industry is massive and ever evolving. As such, it can be tough for marketers and digital marketing agencies to find their niche and make their mark. From mastering SEO and content marketing to using the best data analytics tools, there’s a lot that a marketer or digital marketing agency needs to master.

Great digital marketers possess certain knowledge and skills to stand out in the filed. For instance, they need to be able to quickly adapt and learn things on their own. They also need to have really strong communication skills as they would be working with different companies and different teams.

If you are considering a career in this ever-changing industry, below are some of the essential skills you need to possess:

Search engine optimization (SEO) and search engine marketing (SEM)

Nowadays, SEO is considered crucial to all levels of digital marketing. If you are considering a career as a digital marketer, you need to have a good handle on SEO. Knowing how SEO works and having a basic understanding of the best practices are important if you want to run a successful digital marketing campaign.

Both SEM and SEO are important to your overall digital strategy. You also need to be able to communicate to your team what you want to achieve and how SEM and SEO can help you achieve your objectives. Today, you won’t be able to do much if you don’t know and understand the basics of SEO and SEM.

Content Marketing

At the core of most digital marketing efforts is content marketing. Many experts maintain that content marketing will continue to be an integral part of the digital marketing game. In line with this, you need to create top quality and SEO-friendly content for different channels and you have to know how to engage and convert using content.

Content can also take several forms, from emails to web content, blogs, e-books, white papers, web content, and many others. You need to also have a strong grasp of social media marketing as content is also considered important on many social platforms. Consult with a digital marketing agency how you can create powerful content that delivers.

Video Marketing

Video continues to take the internet by storm and has not shown any signs of slowing down. Many people love videos, especially on social media, with 8 out of 10 people purchasing a product after watching a video. A staggering 93% of digital marketers use video as part of their online marketing strategy.

Many statistics also indicate that videos are ideal if you want better conversion and engagement and higher rankings. Since video is also relevant and personal, it also makes it easier to earn people’s trust and loyalty. Videos are also very versatile and can be easily used across various platforms. Just look at how successful TikTok has become.


Regardless of the fact of digital marketing you focus on, analytics is considered central to your strategy and can help you make great data-driven decisions for your campaign. Reporting and monitoring tools like Google Analytics are straightforward and easy to use. The challenge is knowing how to use the information you have gathered.

You need to be able to use the data you have gathered and use the information to learn more about the behavior of consumers and create solutions that can boost traffic and conversions. You need to also use data to create innovative and effective strategies that can help you create a powerful digital marketing campaign.

When it comes to analytics/data, it is important to know that you are not required to stick to a single platform. Don’t hesitate to check out other alternatives to Google Analytics and see if they would work out for you.

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